BUSINESS & BRAND FOUNDATIONS
BETA WORKSHOP
Are you ready to go from unaligned to unstoppable?
In this in-person, one-day/six-hour beta workshop, I will walk you through the exact frameworks needed to uncover your passions, values, beliefs and ultimately understand who you are as a person and business owner so that you can present yourself to your audience in a way that effectively communicates your value & the value of your services.
I firmly believe you can’t have a solid brand without focusing on the business aspect also, so I’ll walk you through profitable pricing strategies, and effective marketing strategies that will help you reach, engage and convert your ideal audience. By the end of the workshop, you will leave with detailed business, marketing/messaging and self-growth plans to ensure you’re able to continuously focus on growth and success in your life and business.
Are you ready to see what's included?
THE MODULES
Module 1:
Self-Discovery Strategy
We'll first dive in to a process of exploration and reflection to help you gain a clearer sense of who you are and your purpose. We'll intentionally map out your daily behaviors and habits to uncover your true likes, dislikes, passions, values and beliefs.
Pricing Strategy
Next we'll take a factual (non-emotional) approach to determine how to profitably price your photography services. We'll review 15 pricing strategies and determine which may be best for your individual photography business.
Business Plan
Once we have all of these strategies in place, we'll create a detailed document of your business's goals and how you plan to achieve them.
Marketing Plan
Similar to the Messaging Plan, we'll craft an outline to define the plan of action for your marketing efforts.
Brand Strategy
After we gain a clearer sense of who you are, we'll work on the framework of how your business will present itself to your customers. We will discuss your mission, vision, values, positioning, voice and more.
Sales/Marketing Strategy
Now that you know yourself and your brand inside & out and have the perfect pricing for your services, we'll create an outline for reaching, engaging and converting your audience/ideal clients in to paying customers.
Messaging Plan
We'll use the information we learned about your brand's personality, positioning and voice to outline a plan of action for your communication to your audience.
Self-Growth Plan
Lastly, and because self-growth is a continual lifelong process, we'll create a guideline of ways you can continue to focus on growth and success in your life and business.
Module 2:
Module 3:
I'M INTERESTED!
THE DETAILS
Date:
Saturday; December 2, 2023
Hours:
9:00am - 3:00pm (lunch will be included!)
Location:
TBD. The workshop will be held at a local photo studio in the Columbus, Ohio area. *You will be notified via email once the location has been made offical.
Cost:
$249. This is a beta workshop, meaning it's in the testing phase. This is a HUGE discount that won't be offered again.