3 reasons you should use WiX for your website building platform

Have you ever typed any of the following keywords 'website design', 'website design inspiration' or 'website design how to' in to Google or Pinterest and been overwhelmed by the astounding number of website hosts that populate? I know I have. When I first started my business back in 2018 (in the heyday of my photography career) I knew I needed a place to showcase all of my work, but I didn't have the budget to hire a website designer. I knew I had to get creative and utilize a platform that was easy-to-use and cost effective, but that I could design myself without making it look or feel "cheap". Ultimately, after a few weeks of exploring and research, I landed on Wix.com.

 

What is Wix? Wix is a website building platform that gives users the freedom to design professional websites with ease. Wix offers free (and premium - depending on your needs) accounts, with a drag-and-drop interface, and the option to customize both mobile and desktop versions of your website. Perfect, right?

 

Now before I go on, let me just say, that Wix has come a longgggg way since 2018, when I first started using it. (I will admit that back then it wasn't as responsive or as flexible when it came to design or use.) So if you're reading this and you used Wix prior to ... like 2020 ... you're probably rolling your eyes at Wix even being a contender in the website arena. Today, however, Wix has over 200 million users and is one of the top website building platforms on the market.

 

If you're reading this, you're probably at the point in your business or creative endeavor where you need an upgrade from that free/completely DIY site. Or maybe you're just sick of the not-very-user-friendly platform you are currently using. Since there are a plethora of options, I highly recommend doing some research and determining which platform is best for your situation; but to make it easy on you, I've compiled three reasons (of many!) why Wix may just fall in to your top contender list:

 

 

1. Drag-and-drop interface / aka NO CODE!

So what does that mean? Basically, any elements (strips, text, images, designs, boxes, etc.) that you add to the site can be placed by literally dragging them from a menu, right on to the page. Elements can be copied, pasted and duplicated, which makes designing quick and painless if you're using more than one of the same element throughout the site. Each element also has a 'drag handle' (the arrow symbol on an elements frame), which allows you to move the element up or down while maintaining the site's layout. So whether you're using a website designer to design your site, using a DIY template or creating one from scratch, you'll easily be able to make changes once your site is published and as your business grows.

 

2. E-commerce with ease!

Selling physical and digital products through your website on Wix, is a breeze. With an unlimited number of both physical and digital products able to be sold (and up to 1,000 combinations of product options) Wix is a top contender for small and medium-sized businesses when it compares to sites like Shopify and Squarespace, who limit their product options and variants. While you will have to pay for the Wix 'Business Unlimited' or 'Business VIP' plan to access most features, the cost is worth it when you compare how much flexibility Wix allows you when setting up your ecommerce site. Outside of being able to sell an unlimited number of products, Wix also allows you to filter and sort your products, manage your store from your phone (using their mobile app), enter tracking information to your store orders, use an abandoned cart saver, facilitate dropshipping, provide real-time shipping calculations (US and Brazil only), and tracking profit margins accurately. Not to mention, setting up your shop is quick and uncomplicated, so many users are able to have their stores set up in less than an hour.

 

 

3. Built-in email marketing

Last, but certainly not least, on the list is Wixs' built-in email marketing. This is something that Wix takes the cake on, as it is not yet offered by all of its competitors. With a variety of contact forms (subscriber details, feedback, applications, donations and more), Wix allows you to capture leads by adding them to your websites 'contact list', as well as the option to manually import email contacts. From there, Wix allows you to send three e-newsletters per month and up to 5,000 emails - which is amazing in and of itself, because not many email marketing platforms allow this type of free service. You can purchase the 'Ascend by Wix' suite, for more advanced email marketing, but as an entrepreneur or small business owner, the built-in email marketing is generous enough to meet all of your needs.

 

 

 

So have I convinced you yet? If wix is a contender and you're in need of a custom-designed website, you're in the right place! Head to this link to check out my most recent custom client web designs. Happy website building!