HUSTLING TO ATTRACT THOSE DREAMY CLIENTS?
Picture this: Your brand vibes are playing hide and seek with potential clients. Nothing but a mishmash of scattered fonts, colors and photos on your site and socials.
YOU'VE PROBABLY CREATED A LOGO OR TWO IN CANVA TO PUT ON YOUR BUSINESS CARD, BUT SOMETHING ABOUT THEM JUST ISN'T SHOUTING 'YOU'.
This is leading to a few inquiries, but let's face it, they're as random as a unicorn at a tea party.
YOUR ULTIMATE CLIENTS ARE OUT THERE, WANDERING AROUND OBLIVIOUS TO YOUR EPIC PHOTOGRAPHY SKILLS.
I've been there. I can tell you from experience, it's because the design & messaging wasn't strategic.
SAY GOODBYE TO THOSE DISSAPOINTING LOGO MISHAPS, YOU'VE FOUND YOUR SOLUTION TO THE 'UNALIGNED PHOTOGRAPHER' CYCLE AND IT'S TIME TO BUST OUT!
SAY 'HI' TO YOUR NEW ELEVATED BRAND
Foundation Strategy & Brand Identity
Think of your messaging & brand as the secret sauce that makes your business stand out. They're the personality your business exudes, the story it tells, and the feelings it stirs up in clients' hearts. Having a solid brand strategy, messaging & identity helps you connect with your audience on a deeper level, and makes your photography services recognizable & unforgettable. That's where we start!
The SKC Process:
Designed to be easy, smooth and effective.
All SKC clients start in the business strategy & messaging phase. In this phase we will hop on a 1:1 strategy call to dive in to your business, obstacles and solutions. From there I create your unique & strategic business, messaging, marketing, and content plan.
When we move forward in to the design phase, a creative direction presentation (mood board, inspiration and design goals) is then sent to ensure we are on the same page. A complete brand concept (color palette, typography, logo suite, etc.) is then created using the One Concept Method. Timeline is typically 2-3 weeks.
Once all of your messaging and design concepts are approved, we move in to the launch stage! I'll create custom social launch graphics for you to share with your audience and will walk side-by-side you as you share your new branding with the world!
Strategy (Business, messaging, marketing and content plan all wrapped into one)
Primary & Secondary Combination Logos
Custom Color Palette
Custom Typography/Font Suite
Brand Guidelines PDF so you know how/when/where to use each brand element
"POTENTIAL CLIENTS KNOW WHAT THEY'RE GETTING FROM ME, BEFORE THEY EVEN BOOK. I FEEL WAY MORE CONFIDENT."
"I had no branding, direction, or real website design for the last 10 years. I was in need of a lot of help. I wanted a clear message, brand and experience that clients would know is from me and only me. I loved that Sam got to know me in our discovery call. She was able to nail my branding just from the call and it so perfectly represented me! She made the whole process so easy and smooth for me on my end, I didn't have to worry about anything."
- Megan Watkins; Megan Watkins Photography
1. WHAT KIND OF ROI CAN I EXPECT FROM CUSTOM BRAND/WEBSITE DESIGN?
While money is typically a measure of success, SKC clients also receive an ROI in aligned messaging, visual identity and client experience. As well as, attracting their ideal clients and the ability to charge higher rates.
2. WHAT WEBSITE PLATFORM DO YOU CREATE YOUR CUSTOM WEBSITE DESIGNS ON?
Currently, I create custom website designs on Wix only.
3. WHAT IS THE TYPICAL TIMELINE?
The timeline for custom brand identity is typically 2-3 weeks. The timeline for custom brand & web design is 8-10 weeks in total.