Megan Watkins Photography
SOUTHERN CALIFORNIA PORTRAIT PHOTOGRAPHER FOR COUPLES & FAMILIES
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PROJECT TYPE:
Foundational Strategy, Visual Brand Identity & Website Design
THE PROBLEM:
After being in business for ten years and having no real branding or website design, Megan came to me to establish a clear message & brand that represented her, as well as an experience for her clients that only she could provide.
THE SOLUTION:
After an hour-long discovery call, it was clear to me that Megan exuded a warm, authentic and joyous personality, and that she provided her clients with a high-end experience and photographs to match. A minimal sans serif typeface was chosen for Megan's logo suite, to incorporate her chic and modern style, with a touch of added elegance. A hand-drawn floral bouquet (created by Erin of EKW Birth Flowers to represents Megan's children, both on Earth and in Heaven) was also incorporated to show Megan's understanding as a mother, the importance of capturing the beautiful and chaotic seasons of life. A California sunset-inspired color palette was created to speak directly to Megan's ideal clients, those who value warmth and capturing authentic moments with their loved ones.
"POTENTIAL CLIENTS KNOW WHAT THEY'RE GETTING FROM ME, BEFORE THEY EVEN BOOK. I FEEL WAY MORE CONFIDENT."
"I had no branding, direction, or real website design for the last 10 years. I was in need of a lot of help. I wanted a clear message, brand and experience that clients would know is from me and only me. I loved that Sam got to know me in our discovery call. She was able to nail my branding just from the call and it so perfectly represented me! She made the whole process so easy and smooth for me on my end, I didn't have to worry about anything."
- Megan Watkins; Megan Watkins Photography