Brooke Nicole Creative Co.

After an in-depth strategy session, where we pinpointed Brooke's Brand Archetype, her mission/vision/values and future business goals (& so much more!), it was clear that she was in need of a business name change and an entirely new visual brand identity to solidify her role as an established brand photographer and videographer in her community. A mix of playful script and high-end serifs were customized to give Brooke's logos a unique down-to-earth vibe that encompassed her relatable, fun and creative personality. A muted pastel color palette inspired by several editorial photoshoots was also created to speak directly to Brooke's ideal clients wanting that editorial-feel within their photos.