Brooke Nicole Creative Co.
BRAND PHOTOGRAPHY & VIDEOGRAPHY STUDIO FOR CREATIVE ENTREPRENEURS
Foundational Strategy & Visual Brand Identity
Brooke came to me wanting to rebrand her photography business, with the desire to transform from an unaligned hodge-podge of differing services & clientele, to an editorial-style brand photography and videography studio that specializes solely in working with creative entrepreneurs.
After an in-depth strategy session, where we pinpointed Brooke's Brand Archetype, her mission/vision/values and future business goals (& so much more!), it was clear that she was in need of a business name change and an entirely new visual brand identity to solidify her role as an established brand photographer and videographer in her community. A mix of playful script and high-end serifs were customized to give Brooke's logos a unique down-to-earth vibe that encompassed her relatable, fun and creative personality. A muted pastel color palette inspired by several editorial photoshoots was also created to speak directly to Brooke's ideal clients wanting that editorial-feel within their photos.