BEFORE WE CAN EVER GET CLEAR ON OUR IDEAL CLIENT, WE MUST FIRST GET CLEAR ON OURSELVES.
Typical brand strategy & design have become complicated ... and expensive. Photographers like you are spending thousands (upon thousands) of dollars on outdated branding and website strategies meant to focus solely on their ideal client, without ever giving thought to their own identities and self-development. It's no wonder so many photographers are left feeling confused and the lacking clarity on how to explain the value of their services, when they can't see the value in themselves.
I get it; I've been there. As an entrepreneur who owned a photography business for 3 years (before transitioning to brand design) I'm well aware that these strategies don't take into account the fluid evolvement of a personal brand from month to month, year to year. We're told to build our brand around our clients, never change it, and spend years worth of client work paying for it.
I'm Sam, owner of Sam Keefe Creative, and I'm on a mission to kick old branding norms to the curb & create life-changing impact for photographers, for their communities and our world through self-discovery strategies and personality-infused brand design.
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